{"id":1366,"date":"2018-05-26T15:50:05","date_gmt":"2018-05-26T10:20:05","guid":{"rendered":"http:\/\/pushalert.co\/blog\/?p=1366"},"modified":"2018-05-28T14:10:46","modified_gmt":"2018-05-28T08:40:46","slug":"new-privacy-tools-notification-preferences-manager-and-granular-control-over-data","status":"publish","type":"post","link":"https:\/\/pushalert.co\/blog\/new-privacy-tools-notification-preferences-manager-and-granular-control-over-data\/","title":{"rendered":"New privacy tools: Notification preferences manager and granular control over data"},"content":{"rendered":"

\"\"<\/p>\n

PushAlert is GDPR compliant and we wanted to make it easier for our customers to be compliant as well.\u00a0 Privacy is a right and although GDPR specifically applies to the EU, we are extending the same high level of privacy to all our customers and their end users.<\/p>\n

New Privacy Settings<\/h2>\n

We have added a new Privacy option under Settings. Here you can control the data captured from your end users.<\/p>\n

IP Address<\/h2>\n
\"Privacy

Privacy Tools: IP Address Settings<\/p><\/div>\n

By default, PushAlert doesn’t capture the full IP addresses of any of your subscribers. The last octet of the IP address is deleted to ensure that these are rendered completely anonymous.<\/p>\n

However, if you still require that IP address should not be captured, you can change this setting.<\/p>\n

Location<\/h2>\n
\"Privacy

Privacy Tools: Location Settings<\/p><\/div>\n

Under Location, you have the option to choose at what granular level location is stored for your subscribers. You can choose between “City, Region & Country”, “Region & Country” or just “Country”.<\/p>\n

Depending on the setting you choose, this will affect location-based segments in Audience Creator.<\/p>\n

Usage Tracking<\/h2>\n
\"Privacy

Privacy Tools: Usage Analytics Settings<\/p><\/div>\n

By default, PushAlert tracks the onsite behavior of subscribers, including the pages\/products they visit, movement through the website, time of visit or any custom tags that you have used. This helps in creating automated segments and personalize notifications based on subscriber preferences.<\/p>\n

This is enabled by default for Premium and Platinum users. If disabled, custom audience targeting will not be available in Audience Creator.<\/p>\n

Unsubscribe Link<\/h2>\n
\"Privacy

Privacy Tools: Create Unsubscribe Link or Button<\/p><\/div>\n

We already provide a widget that enables your users to subscribe or unsubscribe from notifications. You can also add a custom link or button to your website as well.<\/p>\n

Note<\/strong>: To enable Unsubscibe link or button, please click on Save button in Privacy Settings.<\/em><\/p>\n

Just copy the code provided to where you want the link to appear. You can customize the text and change the styling with CSS, but please do not remove the main class.<\/p>\n

Notification Preferences<\/h2>\n
\"Privacy

Privacy Tools: Notification Preference Manager<\/p><\/div>\n

We are also adding a Notification Preference Manager to PushAlert. You can add this to your website with a simple link or button. You can customize the appearance of the link using CSS, but please do not remove the main class of the link or button.<\/p>\n

Note<\/strong>: To enable Notification Preference Manager, please click on Save button in Privacy Settings.<\/em><\/p>\n

The Preference Manager allows your subscribers to manage their preferences and even unsubscribe if they want to.<\/p>\n

\"Notification

Notification preference manager as shown on a website<\/p><\/div>\n

When your subscribers click on the link or button, they will see a modal box where they can perform the following operations:<\/p>\n