{"id":405,"date":"2016-11-08T14:15:33","date_gmt":"2016-11-08T08:45:33","guid":{"rendered":"https:\/\/pushalert.co\/blog\/?p=405"},"modified":"2016-11-08T14:12:17","modified_gmt":"2016-11-08T08:42:17","slug":"web-push-notifications-its-advantages","status":"publish","type":"post","link":"https:\/\/pushalert.co\/blog\/web-push-notifications-its-advantages\/","title":{"rendered":"Why you should use Browser Push Notifications and its advantages"},"content":{"rendered":"<p class=\"p1\">Web push notifications, also known as browser push notifications are messages that are sent from a website to the browser on both desktop or mobile devices. Subscribers will get your notifications even when they are not on your website. These work in real-time and give you a new way to re-engage customers who are already using your website without the need of any personal details like email, name or other contact details.<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-500\" src=\"https:\/\/pushalert.co\/blog\/wp-content\/uploads\/2016\/10\/benefits-of-pushalert-push-notifications-service.png\" alt=\"features of pushalert push notifications service\" width=\"1355\" height=\"762\" srcset=\"https:\/\/pushalert.co\/blog\/wp-content\/uploads\/2016\/10\/benefits-of-pushalert-push-notifications-service.png 1355w, https:\/\/pushalert.co\/blog\/wp-content\/uploads\/2016\/10\/benefits-of-pushalert-push-notifications-service-300x169.png 300w, https:\/\/pushalert.co\/blog\/wp-content\/uploads\/2016\/10\/benefits-of-pushalert-push-notifications-service-768x432.png 768w, https:\/\/pushalert.co\/blog\/wp-content\/uploads\/2016\/10\/benefits-of-pushalert-push-notifications-service-1024x576.png 1024w, https:\/\/pushalert.co\/blog\/wp-content\/uploads\/2016\/10\/benefits-of-pushalert-push-notifications-service-391x220.png 391w\" sizes=\"(max-width: 1355px) 100vw, 1355px\" \/><\/p>\n<h2 class=\"p1\">Why should you use Web Push Notifications? What are the advantages:<\/h2>\n<ul>\n<li class=\"p1\"><strong>Instant Notification<\/strong>: No need to wait for the user to check emails or even be on your website, they&#8217;re delivered right on the desktop on a PC and as a separate notification on mobiles and tablets.<\/li>\n<li class=\"p1\"><strong>No Mobile App Required<\/strong>: Push Notifications on Chrome, as well as Firefox, work exactly the same as native notifications which are sent by apps on your phone. So, there&#8217;s no need to manage a separate mobile app, which saves both development\u00a0and maintenance cost as well as time.<\/li>\n<li class=\"p1\"><strong>Higher Opt-ins<\/strong>: Since browser push notifications don&#8217;t require any personal details like name, email or other contact information and users can unsubscribe at any time instantly, the opt-ins for web push notifications are higher than email subscriptions and SMS.<\/li>\n<li class=\"p1\"><strong>Broader Reach<\/strong>: Safari, Chrome, and Firefox have a combined market share of more than 75%, meaning, web push notifications have a\u00a0higher reach and in future, more browsers will add support.<\/li>\n<li class=\"p1\"><strong>Higher CTR<\/strong>: Drive more traffic with your existing user-base by getting them engaged at the right time, up to 10 times better than email.<\/li>\n<li class=\"p1\"><strong>Not just for the retail industry<\/strong>:\u00a0Push notifications are not just meant for e-commerce platforms or for sending promotional content. They can be used, to send out alerts or urgent messages about your service &#8211; say &#8211; weather\/traffic information if you are a travel agency, pending bills, by news publishing sites to send relevant content, by entertainment sites to push related content (a video, images) on a current story or simply anything that&#8217;s interesting and relevant to users.<\/li>\n<\/ul>\n<h2 class=\"p1\">Which browsers support Web Push Notifications?<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-482\" src=\"https:\/\/pushalert.co\/blog\/wp-content\/uploads\/2016\/10\/chrome-firefox-safari-push-notifications.jpg\" alt=\"Push Notifications - Chrome, Safari, Firefox\" width=\"702\" height=\"221\" srcset=\"https:\/\/pushalert.co\/blog\/wp-content\/uploads\/2016\/10\/chrome-firefox-safari-push-notifications.jpg 702w, https:\/\/pushalert.co\/blog\/wp-content\/uploads\/2016\/10\/chrome-firefox-safari-push-notifications-300x94.jpg 300w, https:\/\/pushalert.co\/blog\/wp-content\/uploads\/2016\/10\/chrome-firefox-safari-push-notifications-699x220.jpg 699w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<ul>\n<li class=\"p3\"><strong>Chrome<\/strong> 42+ (Windows, MacOS, Linux and Android) &#8211; 66%+ Market Share<\/li>\n<li class=\"p3\"><strong>Firefox<\/strong> 44+ (Windows, MacOS and Linux), Firefox 48+ (Android) &#8211; 15%+ Market Share<\/li>\n<li class=\"p3\"><strong>Safari<\/strong> 7.0.3+ (Only MacOS) &#8211; 5%+ Market Share<\/li>\n<\/ul>\n<p>Web Push Notifications give you direct reach to your users, they don&#8217;t end up in spam filters and have a much higher click-through rate than email. But that being said, you shouldn&#8217;t bombard users with notifications, that would cause abandonment, instead try to connect with what the users want and at what time which you can judge through PushAlert&#8217;s advanced analytics.<\/p>\n<p class=\"p1\">Don&#8217;t wait, engage your users and increase your reach now. <a href=\"https:\/\/pushalert.co\/pricing\">Signup for free<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web push notifications, also known as browser push notifications are messages that are sent from a website to the browser on both desktop or mobile devices. Subscribers will get your notifications even when they are not on your website. These work in real-time and give you a new way to re-engage customers who are already [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[54,28],"_links":{"self":[{"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/posts\/405"}],"collection":[{"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/comments?post=405"}],"version-history":[{"count":14,"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/posts\/405\/revisions"}],"predecessor-version":[{"id":534,"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/posts\/405\/revisions\/534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/media\/500"}],"wp:attachment":[{"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/categories?post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pushalert.co\/blog\/wp-json\/wp\/v2\/tags?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}