segmentation Tag

What is segmentation, how to create and use segments to target particular users?

segmentation
When you send a push notification, it gets delivered to all users - even those who may not be interested in the content or the sales pitch you are making. It's of vital importance to target users according to their interest. This is where segmentation plays a major role, using which you can group users on the basis of shared interest, geography, age, sex or [...]