Google has just brought Web Push Notifications a bit closer to their app counterparts with larger images in notifications. Right from the very start marketers have been asking for ways to make push notifications more personal. To have more visual impact.
An icon just doesn’t cut it anymore in all the digital noise. Push notifications on apps are capable of showing animated GIFs and even videos.
Just think how great it would be for e-commerce websites if they could send a product image along with an offer or for a publisher to say more with an image about the article they just wrote. Google has just enabled that with a new update to Chrome.
Introducing Richer Push Notifications
Rich notifications have been available on smartphones for quite some time, and now the ability is being expanded to Chrome Push Notifications as well. With a larger image, notifications would have a higher impact on your audience and can be personalized.Along with
Along with call to actions, rich push notifications demand user attention and encourage engagement. Visuals simply affect our senses more than text.
This is the BIG Picture
The future is web apps. Although apps have a very specific purpose, web apps have the advantage of not requiring any installation, moreover, they don’t occupy any space on your phone. In addition, they still have all the advantages of native apps including fast load times, and now rich notifications.
Starting with Chrome 56 which, available for Desktop for a few weeks now and has now made it to Android as well, larger landscape images can now be sent with push notifications on both desktop and mobile.
Google maintains that you should use a 3:2 image as any other aspect ratio gets cropped on smartphones.
What do Chrome Rich Notifications look like?
Desktop
Mobile
Why should you be excited?
Rich Notifications have boosted open rates by 50% in apps and they can do wonders for your Chrome notifications. A Picture is worth a thousand words and you can now use that for your campaigns to increase interaction and engagement.
Coupled with call to action, these grab attention and evoke an emotional response from your subscribers. For marketers, this gives you a chance to stand out from the crowd and deliver more creative, personalized messages.
Try our demo here, and see how rich notifications work on Desktop and Android.
