Does this sound familiar: You have a great site, and your traffic has been steadily increasing but conversion rates are still low. While you can’t convert each user that lands on your site, you need to have tools to re-engage them later.
Re-engaging customers is on the top of the priority list for most marketers. It is the easiest way to bring users, who have already shown interest in your brand, back into your sales funnel. With declining attention spans, ad blockers and email spam, one option stats out.
Web push notifications have the distinct advantage of being highly visible, personalized and easier to work with. Let’s dive into 5 reasons why you should be using web push notifications for your re-engagement campaigns:
1. High Visibility
One of the most important reasons to consider web push notifications is their visibility. Web Push messages are delivered instantly to user’s desktop and mobile devices. There is no mailbox for the user to scan through or annoying ads. Users pay far more attention to push notifications compared to social media posts or email messages.
Marketing is all a game of getting attention and push notifications command that. Web push helps your messages be seen with far greater visibility than email, social media and display advertising.
2. Highest Click Through Rates
Website visitors who are re-marketed are 3 times as likely to convert than a new user. However, click through rates of re-targeted ads are extremely low at about 0.7% and emails too don’t fare much better at just about 1.5%. Whereas with web push, several customers have reported over 18% click through rates.
3. Recover Abandoned Carts
With web push, you can automate abandoned cart recovery campaigns. With the product right in view, high click through rates and a simple CTA, web push makes it easy to re-engage with your potential customers.
With action buttons and large hero images, you can add a discount code to entice buyers into clicking through and not get lost in an email inbox. You can also track conversions easily.
4. Easier to setup than Email Messages
The first step to sending an email is the arduous task of convincing your website visitor to share their email address. Most visitors to a new site leave without providing any personal information. Subscribing to push notifications, however, is easy. With just one or two clicks, your visitor is converted into a push subscriber, no email address required. More importantly, this works on mobile browsers as well, so you don’t need an app to sent notifications to mobile devices.
Moreover, crafting an email campaign is far more difficult than succinct web push messages. With emails there is a lot to figure out, including subject, body, images, CTAs and then make it mobile friendly as well. While tools like MailChimp have made it easier but it still can be a tedious affair.
With web push, it is both easier for the user to subscribe and also for the marketer to work with.
We are all aware of declining email open rates and banner blindness. These get lost in the barrage of unread emails in the inbox or in case of ads, stopped by ad-blockers. Web push notifications on the other hand are far more likely to be seen.
5. Better ROI
Re-targeting with ads costs about $0.25-$0.50 per click. While email marketing services charge per email subscriber. This can get expensive very fast. While with web push, for a very low monthly price you can send unlimited notifications.
With web push you save money on re-engagement which you can employ in your acquisition channels. Moreover, you get plenty of tools for planning your campaigns including custom segmentation, A/B testing, large image support, emojis, automation, and personalization at scale.
Getting the user’s attention is becoming increasingly difficult given in this digital age. While there are several options to bring people back to your website, web push provides a cost-effective and relatively easy way to re-engage visitors. Given how effective web push notifications are, there really isn’t any reason to not make the jump.
Have you already started using web push for re-engaging your users? Have a feedback to share on their effectiveness for your website? Let us know by starting a chat or via email anytime.
If you still haven’t started, we have a 15-days free trial on PushAlert and our onboarding team will help you get off the ground.