PushAlert Cookie Policy

This PushAlert Cookie Policy ("Policy") outlines the general policy, practices, and types of cookies that InkWired Technologies Private Limited ("PushAlert", "we", "us" or "our") may use to improve our services and your experience when visiting our Website. For the purposes of this Policy, "Website" refers to PushAlert.co as well as the other websites that PushAlert operates.

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Cookies and local storage are small pieces of text used to store information on web browsers. They are used by many websites to store and receive identifiers and other information on devices, such as a handheld phone or computer. Our Website and Service uses cookies and other similar technologies (collectively in this Policy, "cookies"), in order to provide a better service to you and to generally improve our Website and Service. For example, we may use cookies to help direct you to the appropriate part of our Website, by indicating that you are a repeat visitor. We also may use information to present you with services that are matched to your preferences and to manage and track the effectiveness of our marketing efforts.

We also may include tracking pixels, which are small graphic images, in our marketing communications to determine engagement. These cookies may be set by us or by third parties with whom we have partnered to assist in our marketing efforts.

Some portions of our Website are functional without cookies, and you may generally choose whether to accept cookies. Most web browsers are set to accept cookies by default, however, you may be able to delete cookies yourself through your browser's cookie manager. To do so, please follow the instructions provided by your web browser. Please note that disabling cookies will reset your session, disable auto-login, and may adversely affect the availability and functionality of our Website and the services we can provide to you.

We detail below the cookies used on our Website and by the Service. If you wish to opt-out of cookies that collect information to serve you interest-based ads, you may opt-out by clicking here (or if located in the European Union, click here).

Functional Cookies

Functional cookies are necessary to help our Website and Service to work as intended. Some of the cookies placed on our Customers’ devices include, but are not limited to:

• logSyslogin - Determines if you have logged in before and, if so, forward you to the product dashboard.
• code-added-[0-9+] - Determines integration prompt status on the dashboard.
• get-started-[0-9+] - Determines whether you have passed the Getting Started step of account creation.

In addition, to provide our Service, we place cookies on the devices of End Users ( the term is as defined in our Privacy Policy). Some of these cookies include, but are not limited to:

For Web Push Notification Service

• pushalert_subs_status, pushalert_[0-9+]_[0-9+]_subs_status - Saves the current subscription status to push notifications.
• pushalert_subs_dialog, pushalert_[0-9+]_[0-9+]_subs_dialog - Determines whether the 2-step Opt-in has been shown.
• pushalert_already_subscribed - Determines the subscription status.
• pushalert_[0-9+]_[0-9+]_stop_usage_analytics - Determines if the user has opted out of usage analytics.
• pushalert_subs_id, pushalert_[0-9+]_[0-9+]_subs_id - Randomly generated subscription identifier.
• pa_last_url, pa_[0-9+]_[0-9+]_last_url, pa_last_url_[0-F] - Determines the last URL visited by end user on Customer’s website. This data is collected only after consent to receive web push notifications is given and if usage analytics is enabled to provide the service to the Customer.
• pushalert_[0-9+]_[0-9+]_pv - Keeps track of number of pageviews on website by end user. Used to show the opt-in based on number of pageviews.
• pushalert-ecommerce-md5 - (e-Commerce only) Used to associate a user with a specific order to track coversions.
• pushalert-shopify-md5 - (e-Commerce only) Used to associate a user with a specific order on shopify to track coversions.

For Onsite Messaging and Marketing Automation Service

• pa_inweb - Stores customer's website configuration for onsite messaging, end user session information and location.
• pa_inweb_pageviews - Total number of pageviews of specific campaigns.
• pa_inweb_shown_count - Total number of times a campaign was shown to the end user.
• pa_inweb_user_action - The action performed by the end user on the campaigns
• pa_inweb_custom_attr - Any custom attributes or data added by the customer for the end user.
• pa_inweb_last_action_time - Time last action was taken on a campaign.

No third-party cookies are placed on devices of End Users.

You may delete any of these functional cookies or disable cookies altogether; but if you do, various functions of the Website or Service may be unavailable to you or may not work as intended.

Analytics

We use third-party cookies and similar tracking technologies to help us understand how you use our Website and Service and improve your experience. For example, we may use cookies to understand what pages you browsed before submitting a sales request form. You can delete these cookies through your browser settings or through the links listed below.

The analytics cookies we use include:

• Google Analytics - Web traffic tracking. Learn more at https://www.google.com/policies/privacy/, and to opt out, visit http://tools.google.com/dlpage/gaoptout.
• Google Tag Manager - Web traffic tracking. Learn more at https://support.google.com/tagmanager/answer/6102821?, and to opt out, visit https://support.google.com/analytics/answer/7519794.

Advertising & Targeting

These third-party cookies are placed by third-party advertising platforms or networks to collect information about your visits to and actions on certain pages of our Website so that they can deliver ads for relevant PushAlert products and services to you later, such as when you are on certain third-party sites. These cookies also track ad performance.

• Bing Ads - Advertising platform. Learn more at https://advertise.bingads.microsoft.com/en-us/resources/policies/microsoft-bing-adsprivacy-policy, and learn how to opt out at https://help.bingads.microsoft.com/#apex/3/en/53056/1/#exp151.
• Doubleclick - Google advertising platform that analyzes browsing activity across Website to establish user profile. Learn more at https://www.google.com/policies/technologies/ads/, and to opt out, visit https://adssettings.google.com.
• Twitter - Analyzes browsing activity to establish user profile and advertising platform. Learn more at https://support.twitter.com/articles/20170514, and learn how to opt out at https://help.twitter.com/en/personalization-data-settings.
• Facebook Custom Audience - Analyzes browsing activity across Website to establish user profile and advertising platform. Learn more at https://www.facebook.com/policies/cookies/, and learn how to opt out at https://www.facebook.com/business/help/1415256572060999.